Chuck Harter, VMP’s New Director of Sales

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Chuck Harter, Director of Sales, VMP Performance


VMP is proud to announce Chuck Harter as the company’s Director of Sales. In this role, Harter will lead and manage all VMP sales efforts. He will oversee relationship management within the industry, on-boarding new product lines, training internal and external sales teams, and account management. He is focused on expanding the VMP brand of products and services through the retail experience for customers and vendors.

“Harter will serve this position well, building and expanding upon the trust our customers have placed in VMP over the years,” said Rebecca Starkey, Director of Customer Experience and owner of VMP Performance. “I look forward to him leading the ongoing sales initiatives and product expansion of VMP Performance.”

Harter brings 10-years’ experience in sales and training experience to the table. Most recently, Harter was the Territory Manager with R&R Marketing Consultants, Inc. He represented manufacturers in the automotive performance and vehicle accessory industry throughout the Southern U.S. In this role, Harter led training programs for product installation at automotive shops, managed product sales, and inventory distribution.

“VMP is a valued brand trusted by high-performance automotive enthusiasts all over the world,” said Harter. “I look forward to strengthening customer relationships while expanding VMP’s product lines and services to meet the needs of our customers and vendors.”

A car enthusiast himself, Harter currently drives a 2019 Velocity Blue Mustang GT. He is also an admin of the popular Facebook group, Mod Motor Mustangs, that has over 460,000 followers.


About VMP Performance

At VMP Performance the need for speed meets modern technology. Founders Justin and Rebecca Starkey strive for innovation and leadership in everything they do. This quest for perfection has driven VMP Performance’s evolution over the years. In the early 2000s, VMP began working with SCT founders to properly calibrate late model EFI vehicles. As needs in the automotive aftermarket grew, VMP saw opportunities beyond custom tuning and added product development to their repertoire. The search for more horsepower culminated in the launch of the VMP line of superchargers. Today, VMP operates a modern e-commerce business focused on aftermarket automotive upgrades with customers all over the world. Headquartered in New Smyrna Beach, Florida, on a 12-acre campus, VMP offers custom tuning and installation services, in addition to its line of VMP performance parts and supporting components from quality manufacturers.